The short answer
- AI-visibility tools such as Profound and Peec are software — dashboards that measure and track how AI talks about you.
- Genivista is an independent consultancy — human diagnosis, interpretation and a prioritised plan. We do not sell software, subscriptions or a dashboard.
- Software measures; a consultancy decides. A score tells you where you stand; it does not tell you why, what it means, or what to do first.
- Because we sell no implementation and no tool, we are the only party that can tell you when the juice is not worth the squeeze.
- Most companies end up using both — a diagnosis to decide, then monitoring to confirm. But the diagnosis should come before the dashboard.
A quick clarification, because the category is young and the words are shared. Genivista is regularly compared to AI-visibility software like Profound and Peec. We are not the same kind of business, and choosing between us is not a like-for-like decision — it is a decision about whether you need a tool or a judgement.
What AI visibility software does
Products like Profound and Peec do a genuinely useful job: they run large sets of prompts across AI models, record whether and how your brand appears, score it, and track movement over time. If you want a live dashboard of your AI visibility, that is what they are for. They are SaaS: you pay a subscription, you log in, you read the numbers.
What an independent consultancy does
Genivista starts where the dashboard stops. A score of “7%” is a fact, not a plan. Our work is to explain why AI answers the way it does, which sources shape the answer, where competitors are being recommended instead of you, what is worth fixing, and in what order — then to hand you an independent, prioritised action plan your own team or partners can act on. That is diagnosis and judgement, not measurement.
A tool tells you your score. A consultancy tells you what it means, what to do first, and when to do nothing at all.
Measuring vs deciding
The distinction matters commercially. Software will always present you with a metric to act on, because a dashboard exists to be acted on. An independent adviser with nothing to implement and no tool to renew can give you the answer a tool structurally cannot: sometimes the honest recommendation is to change very little, or to wait. That is the “is the juice worth the squeeze?” test — and it protects both your budget and the Google rankings you already have.
Why independence is the whole point
Genivista does not sell SEO, content, PR, web development or paid media, and takes no referral fee from anyone who does. We are also independent of any software vendor, so our recommendation is never “buy our tool.” When we later verify whether a fix worked, that verification is unbiased for the same reason. Independence is not a feature here; it is the entire proposition.
So, tool or consultancy? Often both — in sequence. Use a diagnosis to decide what is actually worth doing; use monitoring, whether software or a service, to confirm it worked. Just do not let a dashboard make a decision that needs judgement.
The Irish angle
Much of what shapes AI’s view of an Irish B2B company is local — the directories, publications and bodies AI draws on in Ireland. A global software dashboard rarely reads that context; an Ireland-focused diagnosis is built around it. For Irish firms, that local read is often where the real gap, and the real opportunity, sits.