Genivista is an independent AI visibility audit practice. We diagnose what AI says about your business, why, and which competitors it recommends instead — then hand you a prioritised plan your own team or partners can act on. We diagnose. We don't implement. Based in Ireland, working internationally.
You give us your company name. We show you — live on screen — exactly what ChatGPT, Google's AI and Perplexity currently say about you. No editing. No filters. The unvarnished truth.
Think about how you discovered a restaurant, a hotel, or a contractor recently. Increasingly, you didn't Google it — you asked an AI. Your customers are doing exactly the same thing when they're looking for a business like yours.
The businesses that show up in those AI answers are getting the recommendation. The ones that don't — even very good, very established businesses — are simply invisible at that moment.
This is not a trend. It is already happening. And the businesses that address it now will be far harder to displace than those who address it in 12 months.
A buyer types a question. Google shows ten links. They browse a few, maybe click yours. You're competing for attention in a crowded list.
A buyer asks an AI: "Who should I call about X?" The AI gives them one or two names — based on what it already knows. Either yours is one of them, or it isn't.
The key questionWhen an AI tool is asked about the best businesses in your category — right now, today — is it recommending you? The free Clarity Call answers that question in 30 minutes.
The gap between how a business sees itself and what AI currently says about it is almost always significant. Here is what that typically looks like.
"Our CEO tried it during the call. ChatGPT named three of our competitors. We weren't there at all. We'd been in business fifteen years. It was a genuine shock."— Managing Director · Professional services firm, Dublin
Genivista is an independent AI visibility audit practice. Think of it the way you'd think about a security audit or a financial audit: the entire value depends on independence. We diagnose how AI systems understand, cite, compare and recommend your business — and we hand you a prioritised plan. Then you implement it, with your own team, your web partner, your SEO provider or your PR agency. We sell the assessment, not the fix.
Why the boundary matters. Most "AI audits" and "free SEO audits" are a route into selling implementation work — which gives the auditor an incentive to find problems and recommend their own services. An independent audit has no such incentive. Genivista has nothing to sell after the report, so the findings, the priorities, and the verdict on whether the work actually succeeded are unbiased. It's the same reason you wouldn't ask the same firm to both audit and keep your accounts.
A live, unedited look at what AI says about you today. Read-only view of reality.
Free · 30 minA short written interpretation of the initial findings for your leadership team. Credited in full against the Diagnostic Audit if you proceed.
Fixed feeThe full independent diagnostic — custom questions, competitor displacement, source map and a prioritised action plan.
Fixed fee · No retainerIndependent verification of whether the actions moved the needle — and whether competitors are gaining ground.
Quarterly or monthlyYou give us your company name and your main market. We handle everything else. During the 30-minute call, we show you — live on screen — exactly what ChatGPT, Google AI and Perplexity currently say about your business. The AI selects the questions and the competitors automatically. We cannot edit the results. What you see is what your customers see.
Your company name and main market is all we need. 30 minutes. Live on screen. No preparation required.
Book your free Clarity Call →No commitment. Valuable regardless of what you decide next.
The Clarity Call gives you a clear picture of your current AI position — where you appear, how you're described, which competitors AI associates with you, and which sources are driving AI's view of your sector. Most clients have never seen this information before. It is actionable on its own.
A deep-dive audit of how AI systems understand, cite, compare and recommend your business. The free Clarity Call shows you what AI currently says; the Diagnostic Audit is the deep-dive stage that tells you exactly why, which competitors AI recommends instead of you, where AI draws its information, and what to fix first — as a prioritised plan your own team or partners can execute.
How AI understands, cites and recommends your business — and exactly what to fix first.
Is AI recommending rivals instead of you — and precisely why?
For owning a category in AI answers — not just appearing in it.
The free Clarity Call is what AI currently thinks about you — automatically generated, unfiltered, covering the most common buyer questions. It is a read-only view of reality. It is enormously useful on its own.
The Diagnostic Audit is fully customisable. You choose the exact questions you want to track, the competitors you want to benchmark against, and the AI platforms most relevant to your buyers. It goes significantly deeper — including into the specific sources AI is drawing on and precisely what to do about every gap it finds.
The Clarity Call uses questions that typical buyers ask. The Diagnostic Audit uses the exact questions your buyers ask. We build that question set with you, based on your specific market, your actual competitors, and where your buyers spend their time.
The output is a set of specific, prioritised actions — one for each question tracked. Not a general checklist. Specific instructions: which websites to get listed on, which pages on your site to update and how, which content format is most likely to get you cited. Think of it as a brief your marketing team or agency can act on immediately.
The Diagnostic Audit produces an AI Search Optimisation Plan. It opens with an executive dashboard — your overall presence score across every AI platform tracked, a competitive matrix showing you versus your chosen competitors, and a shortlist of the highest-priority gaps where competitors appear and you don't. From there, it breaks down into a specific action guide for every single question tracked. Each guide tells you the exact sources and directories the AI is drawing on for that question (so you know precisely where to get listed), specific changes to make on your own website pages, and content formatting guidance. Designed to be handed directly to whoever does your marketing and acted on without further explanation.
The action set is written so whoever handles your marketing — in-house, freelance or agency — can pick it up and start. No dependency on us, ever.
Once your team or partners have acted, we re-run the audit and tell you, independently, whether AI visibility actually moved — and whether competitors are gaining ground. Verification, not implementation.
We work with you to build a set of questions that reflects exactly how your customers research your category. Not the generic questions the Clarity Call uses — the specific ones that matter most for your business, your geography, and your typical buyer.
For each question tracked, we measure how often your business appears in AI answers across each platform — and where you appear when you do. Are you the first name mentioned, or a footnote? Are you described as the leading option or "one alternative to consider"?
Across all the questions we track, how often does AI mention you compared to your competitors? This is the clearest measure of whether your AI visibility is actually working — and whether it is improving over time.
We identify the exact websites, directories and publications that the AI tools are relying on when they form their view of your category. We show you which of those sources include competitors but not you — those are the highest-priority gaps to close.
For each question, you get a step-by-step guide: which sources to target, which pages on your website to update and how, which content changes will make you more likely to be cited. Not a general list of suggestions — a specific brief for each gap we find.
ChatGPT, Google AI and Perplexity as standard. We add Claude (Anthropic), Google AI Overviews, Bing Copilot or Grok where relevant to your specific buyers. If your ideal customers are primarily enterprise, we weight Claude more heavily. If they are research-driven professionals, Perplexity matters most.
AI changes constantly. Competitor activity, new content and platform updates all move where you appear. After the Diagnostic Audit, ongoing monitoring re-runs your full question set and gives you an unbiased read on whether the actions actually moved the needle — and whether competitors are gaining ground. It is verification, not implementation, and not a retainer.
We re-run your full question set across every tracked platform — quarterly as standard, or monthly for companies actively making changes. You receive a plain-English update showing what changed, how competitors moved, and where to focus next, with a review call to walk through it. Because we don't do the implementation, the verdict on whether it worked is genuinely independent. Pause or stop at any time.
Different types of buyers tend to use different AI tools when they research. We select the platforms that matter most for your specific audience — not a one-size-fits-all approach.
Close to 900 million people use ChatGPT every week. If a buyer asks an AI tool who to work with, there is a very good chance they are using this one. The starting point for almost every AI visibility conversation.
Google now shows AI-generated answers at the top of search results — above every website, every ad, every organic result. This is the AI layer your customers encounter without even realising it. Being in the Google AI answer is the new "ranking number one".
Analysts, consultants, clinicians and senior buyers often prefer Perplexity because it shows its sources — you can see exactly where the information comes from. Very popular with the type of thorough, detail-oriented buyer found in professional services, medtech and financial services.
A separate layer from Gemini — this is the AI summary box that now appears at the top of Google search results for hundreds of millions of queries every day. If you appear here, you appear before every website in the results, including your competitors' paid ads.
Used by 70% of the Fortune 100 companies. Where procurement teams, technical leads and enterprise buyers evaluate vendors. If you sell to large organisations or are building towards enterprise clients, being cited in Claude is being considered at the level where decisions are made.
Bing Copilot is built into Microsoft Edge and Windows — which means it is the default AI tool for many corporate environments. Getting listed in Bing Webmaster Tools has a higher-than-expected impact on other AI tools too. Grok is growing fast among tech-sector audiences.
AI tools read the internet using automated software called "bots". Many business websites — often accidentally — have settings that block these bots. If AI cannot read your website, it cannot recommend you.
When a person reads your website, they can read between the lines. AI cannot. It looks for clear, explicit statements about what problem you solve and who you solve it for. Most business websites are written for humans — not for AI comprehension.
AI tools do not just read your own website. They check what other credible sources say about you — directories, publications, review sites, industry bodies. If there is nothing out there, or what is out there is outdated, AI has no external reason to trust and recommend you.
Strong reputation, strong Google rankings — but completely absent from AI recommendations in their category. Buyers were researching AI tools before contacting any firm. Taxworld simply wasn't part of that conversation.
AI was mentioning Maas Precision — but describing it as a general engineering firm rather than a specialist medical device manufacturer. In medical device procurement, being described incorrectly is commercially as damaging as not appearing at all.
Senior HR and L&D professionals — LPI's ideal clients — often use Perplexity when building vendor shortlists. LPI had an excellent reputation but zero presence in Perplexity's citations. They were invisible at precisely the moment their buyers were deciding who to contact.
Excellent reviews and a genuinely strong product — but the reviews existed in formats and locations that AI does not draw on. When buyers asked AI about contract management tools, competitors with weaker products were being recommended instead.
Significant repositioning had taken place. But AI was still describing De Novo using their old positioning, months after the rebrand. Buyers arriving pre-briefed by AI were arriving with the wrong expectations — creating friction in every sales conversation.
In every engagement, the client is surprised. Sometimes it is complete invisibility. Sometimes it is an outdated description that no longer fits. Sometimes it is a competitor being recommended instead of you.
"We'd invested significantly in SEO and assumed our digital presence was solid. The Clarity Call showed ChatGPT didn't mention us once in our own category. Eight weeks after the audit, we're being cited. Buyers are arriving pre-aware of what we do — rather than us explaining it from scratch in every first meeting."
"A procurement lead told us they'd researched us on Perplexity before our first meeting and had a question based on our positioning from two years ago. That caught us off guard. After the audit, we identified every source maintaining the old story and addressed them. That conversation now goes very differently."
"What surprised us was the speed. Within six weeks we were appearing in responses to the exact questions our ideal clients ask when they're evaluating options. Three of the conversations we had that month came from buyers who said they'd found us recommended by an AI tool. They were already interested before they made contact."
"We were the first firm in our space in Ireland to take AI visibility seriously. A year on, competitors are starting to ask the same questions we were asking then. We're already the answer AI gives to buyers in our market. That is a position we are actively defending and building on."
Neil Harte writes regularly on AI visibility — what it means for business owners, what to do about it, and how the shift from traditional search to AI recommendations is playing out in practice. Plain English. No jargon.
SEO and marketing agencies execute. AEO software gives you the numbers. An independent audit does the one thing none of them can: tell you, without a stake in the answer, what is actually happening and whether the work is paying off.
| Option | Primarily for | Implements the fix? | Whose interest the advice serves | Tells you, independently, if it worked | Cost model |
|---|---|---|---|---|---|
| SEO / digital agency | Rankings & traffic execution | Yes — that is the product | Theirs — more scope means more revenue | No — grading their own work | Retainer |
| Marketing agency | Campaigns & content | Yes | Theirs | No | Retainer |
| AEO software platform | Tracking the numbers | No — a tool you run yourself | Neutral data, no judgement | Shows movement, not why or what to do | Subscription |
| Your own team | Doing the work | Yes | Yours | Hard to be objective about your own output | Internal cost |
| Independent audit (Genivista) | Diagnosis, priorities & verdict | No — by design | Yours only — nothing to sell afterwards | Yes — that is the whole point | One-off, fixed fee |
And versus ad spend? Paid advertising rents attention for as long as you keep paying. AI visibility is earned: it compounds over time, and a buyer who arrives already recommended by an AI tool is warmer and faster to close. The audit is what tells you where that earned visibility actually stands today.
Plenty of agencies will audit your AI visibility for free. It is worth understanding what that audit is actually for — and why an independent one reaches different conclusions.
Genivista is an independent AI Search Visibility audit practice based in Ireland. We help B2B companies understand exactly what AI tools say about them — and show them precisely what to fix when the answer is wrong, incomplete or commercially damaging. We diagnose; your own team or partners implement. We sell the assessment, not the fix.
Genivista was founded in 2022, specifically around the commercial implications of generative AI. The name itself is derived from it. The founding observation was straightforward: companies were investing significant time and money into being visible on Google, while quietly becoming invisible to a new generation of AI-assisted buying behaviour. Buyers were asking ChatGPT, Claude, Gemini and Perplexity who to call — and getting answers that excluded many well-regarded businesses entirely, or described others inaccurately.
The problem was not technical complexity. It was that no one had built a commercial lens for it. Most of the early conversation was happening among SEO specialists and developers. The people who needed to act were not being spoken to in their language. That gap is what Genivista was built to close.
Neil's background is in sales leadership — not marketing, not technology, not SEO. That is a deliberate starting point. The lens at Genivista is always commercial: what does AI visibility mean for pipeline, for competitive position, for the buyer's first impression before a sales conversation even begins? He has worked with professional services firms, technology companies and specialist consultancies across Ireland and the UK.
Connect with Neil on LinkedIn →Genivista is not an SEO agency, a PR firm, a content studio or a web developer — and it is not a broad marketing consultancy that has bolted "AI" onto a service list. It is a diagnostic practice. It does not write content, build links, pitch press, run paid media or develop websites. GEO and SEO share some principles — strong content and earned credibility help both — but they are different disciplines. The Genivista audit tells you whether your existing SEO and marketing investment is producing AI visibility. Often it is not, and the gap is specific and fixable — by you, or by partners you choose.
Every Genivista engagement is project-based with a defined scope and a clear deliverable. The Diagnostic Audit has a fixed fee — agreed before any work begins, based on the scope we set together. You own everything we produce.
Implementation is yours to own. Take the plan to your in-house team, your web partner, your SEO provider or your PR agency — whoever you trust. We stay independent, and we're glad to verify the results afterwards. We are here to give you the truth, not to make you dependent on us.
Genivista is based in Ireland and has a particular depth of experience in the Irish and UK B2B markets. That geographic focus is a commercial advantage — knowing the directories, publications and industry bodies that AI draws on in these markets makes the Diagnostic Audit more precise. We work with businesses internationally too; the methodology is the same wherever you operate.
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ChatGPT, Google's AI, Perplexity, Claude. Different buyers use different tools. Getting this right changes everything about where to focus your AI visibility efforts.
30 minutes. Free. Live on screen. No preparation needed — just your company name.
No retainer. No minimum commitment. Project-based engagement with a clear deliverable. Based in Ireland — working internationally.