Genivista shows you what AI is saying about your business right now — and gives you the plan to change it if the answer isn't good enough. Based in Ireland. Working internationally.
You give us your company name. We show you — live on screen — exactly what ChatGPT, Google's AI and Perplexity currently say about you. No editing. No filters. The unvarnished truth.
Think about how you discovered a restaurant, a hotel, or a contractor recently. Increasingly, you didn't Google it — you asked an AI. Your customers are doing exactly the same thing when they're looking for a business like yours.
The businesses that show up in those AI answers are getting the recommendation. The ones that don't — even very good, very established businesses — are simply invisible at that moment.
This is not a trend. It is already happening. And the businesses that address it now will be far harder to displace than those who address it in 12 months.
A buyer types a question. Google shows ten links. They browse a few, maybe click yours. You're competing for attention in a crowded list.
A buyer asks an AI: "Who should I call about X?" The AI gives them one or two names — based on what it already knows. Either yours is one of them, or it isn't.
The key questionWhen an AI tool is asked about the best businesses in your category — right now, today — is it recommending you? The free Clarity Call call answers that question in 30 minutes.
The gap between how a business sees itself and what AI currently says about it is almost always significant. Here is what that typically looks like.
"Our CEO tried it during the call. ChatGPT named three of our competitors. We weren't there at all. We'd been in business fifteen years. It was a genuine shock."— Managing Director · Professional services firm, Dublin
You give us your company name and your main market. We handle everything else. During the 30-minute call, we show you — live on screen — exactly what ChatGPT, Google AI and Perplexity currently say about your business. The AI selects the questions and the competitors automatically. We cannot edit the results. What you see is what your customers see.
Your company name and main market is all we need. 30 minutes. Live on screen. No preparation required.
Book your free Clarity Call →No commitment. Valuable regardless of what you decide next.
The Clarity Call gives you a clear picture of your current AI position — where you appear, how you're described, which competitors AI associates with you, and which sources are driving AI's view of your sector. Most clients have never seen this information before. It is actionable on its own.
The free Clarity Call shows you what AI currently says. The Deep Dive tells you exactly why — and gives you a specific, prioritised plan to change it.
The free Clarity Call is what AI currently thinks about you — automatically generated, unfiltered, covering the most common buyer questions. It is a read-only view of reality. It is enormously useful on its own.
The Deep Dive is fully customisable. You choose the exact questions you want to track, the competitors you want to benchmark against, and the AI platforms most relevant to your buyers. It goes significantly deeper — including into the specific sources AI is drawing on and precisely what to do about every gap it finds.
The Clarity Call uses questions that typical buyers ask. The Deep Dive uses the exact questions your buyers ask. We build that question set with you, based on your specific market, your actual competitors, and where your buyers spend their time.
The output is a set of specific, prioritised actions — one for each question tracked. Not a general checklist. Specific instructions: which websites to get listed on, which pages on your site to update and how, which content format is most likely to get you cited. Think of it as a brief your marketing team or agency can act on immediately.
The Deep Dive produces an AI Search Optimisation Plan. It opens with an executive dashboard — your overall presence score across every AI platform tracked, a competitive matrix showing you versus your chosen competitors, and a shortlist of the highest-priority gaps where competitors appear and you don't. From there, it breaks down into a specific action guide for every single question tracked. Each guide tells you the exact sources and directories the AI is drawing on for that question (so you know precisely where to get listed), specific changes to make on your own website pages, and content formatting guidance. Designed to be handed directly to whoever does your marketing and acted on without further explanation.
The action set is written so anyone doing your marketing can pick it up and start. No dependency on us.
We're happy to help with specific parts — a particular content piece, a technical fix, a PR push. We scope it separately and you only pay for what's actually useful.
We work with you to build a set of questions that reflects exactly how your customers research your category. Not the generic questions the Clarity Call uses — the specific ones that matter most for your business, your geography, and your typical buyer.
For each question tracked, we measure how often your business appears in AI answers across each platform — and where you appear when you do. Are you the first name mentioned, or a footnote? Are you described as the leading option or "one alternative to consider"?
Across all the questions we track, how often does AI mention you compared to your competitors? This is the clearest measure of whether your AI visibility is actually working — and whether it is improving over time.
We identify the exact websites, directories and publications that the AI tools are relying on when they form their view of your category. We show you which of those sources include competitors but not you — those are the highest-priority gaps to close.
For each question, you get a step-by-step guide: which sources to target, which pages on your website to update and how, which content changes will make you more likely to be cited. Not a general list of suggestions — a specific brief for each gap we find.
ChatGPT, Google AI and Perplexity as standard. We add Claude (Anthropic), Google AI Overviews, Bing Copilot or Grok where relevant to your specific buyers. If your ideal customers are primarily enterprise, we weight Claude more heavily. If they are research-driven professionals, Perplexity matters most.
What AI says about your business this month may not be what it says next month. Competitor activity, new content, and platform updates all affect where you appear. Monthly tracking keeps you ahead of it.
After your Deep Dive, we re-run your full question set every month across every tracked platform. You receive a plain-English update showing what changed, how competitors moved, and where to focus next. Backed by a 60-minute monthly call.
Different types of buyers tend to use different AI tools when they research. We select the platforms that matter most for your specific audience — not a one-size-fits-all approach.
Close to 900 million people use ChatGPT every week. If a buyer asks an AI tool who to work with, there is a very good chance they are using this one. The starting point for almost every AI visibility conversation.
Google now shows AI-generated answers at the top of search results — above every website, every ad, every organic result. This is the AI layer your customers encounter without even realising it. Being in the Google AI answer is the new "ranking number one".
Analysts, consultants, clinicians and senior buyers often prefer Perplexity because it shows its sources — you can see exactly where the information comes from. Very popular with the type of thorough, detail-oriented buyer found in professional services, medtech and financial services.
A separate layer from Gemini — this is the AI summary box that now appears at the top of Google search results for hundreds of millions of queries every day. If you appear here, you appear before every website in the results, including your competitors' paid ads.
Used by 70% of the Fortune 100 companies. Where procurement teams, technical leads and enterprise buyers evaluate vendors. If you sell to large organisations or are building towards enterprise clients, being cited in Claude is being considered at the level where decisions are made.
Bing Copilot is built into Microsoft Edge and Windows — which means it is the default AI tool for many corporate environments. Getting listed in Bing Webmaster Tools has a higher-than-expected impact on other AI tools too. Grok is growing fast among tech-sector audiences.
AI tools read the internet using automated software called "bots". Many business websites — often accidentally — have settings that block these bots. If AI cannot read your website, it cannot recommend you.
When a person reads your website, they can read between the lines. AI cannot. It looks for clear, explicit statements about what problem you solve and who you solve it for. Most business websites are written for humans — not for AI comprehension.
AI tools do not just read your own website. They check what other credible sources say about you — directories, publications, review sites, industry bodies. If there is nothing out there, or what is out there is outdated, AI has no external reason to trust and recommend you.
Strong reputation, strong Google rankings — but completely absent from AI recommendations in their category. Buyers were researching AI tools before contacting any firm. Taxworld simply wasn't part of that conversation.
AI was mentioning Maas Precision — but describing it as a general engineering firm rather than a specialist medical device manufacturer. In medical device procurement, being described incorrectly is commercially as damaging as not appearing at all.
Senior HR and L&D professionals — LPI's ideal clients — often use Perplexity when building vendor shortlists. LPI had an excellent reputation but zero presence in Perplexity's citations. They were invisible at precisely the moment their buyers were deciding who to contact.
Excellent reviews and a genuinely strong product — but the reviews existed in formats and locations that AI does not draw on. When buyers asked AI about contract management tools, competitors with weaker products were being recommended instead.
Significant repositioning had taken place. But AI was still describing De Novo using their old positioning, months after the rebrand. Buyers arriving pre-briefed by AI were arriving with the wrong expectations — creating friction in every sales conversation.
In every engagement, the client is surprised. Sometimes it is complete invisibility. Sometimes it is an outdated description that no longer fits. Sometimes it is a competitor being recommended instead of you.
"We'd invested significantly in SEO and assumed our digital presence was solid. The Clarity Call showed ChatGPT didn't mention us once in our own category. Eight weeks after the deep dive, we're being cited. Buyers are arriving pre-aware of what we do — rather than us explaining it from scratch in every first meeting."
"A procurement lead told us they'd researched us on Perplexity before our first meeting and had a question based on our positioning from two years ago. That caught us off guard. After the deep dive, we identified every source maintaining the old story and addressed them. That conversation now goes very differently."
"What surprised us was the speed. Within six weeks we were appearing in responses to the exact questions our ideal clients ask when they're evaluating options. Three of the conversations we had that month came from buyers who said they'd found us recommended by an AI tool. They were already interested before they made contact."
"We were the first firm in our space in Ireland to take AI visibility seriously. A year on, competitors are starting to ask the same questions we were asking then. We're already the answer AI gives to buyers in our market. That is a position we are actively defending and building on."
Neil Harte writes regularly on AI visibility — what it means for business owners, what to do about it, and how the shift from traditional search to AI recommendations is playing out in practice. Plain English. No jargon.
A buyer who arrives having already been recommended by an AI tool is a different conversation from one who clicked an ad. They are warmer, more pre-qualified, and typically faster to close.
| Factor | Paid Advertising | AI Visibility |
|---|---|---|
| Cost model | Pay every time someone clicks — forever | One-off engagement. You own the output. |
| Buyer intent | Variable — you are interrupting someone else's activity | High — the buyer is actively asking who to work with |
| Value over time | Stops the day you stop paying | Builds and compounds — harder to displace over time |
| Competitive position | Anyone can outbid you | Based on authority and trust signals — not budget |
| Works in regulated sectors | Yes, with restrictions | Yes — medtech, financial services, legal, professional services |
| Measurability | Clicks and impressions | Visibility score, share of recommendation, pipeline |
Genivista is a specialist AI Search Visibility consultancy based in Ireland. We help B2B companies understand exactly what AI tools say about them — and fix it when the answer is wrong, incomplete or commercially damaging.
Genivista was founded in 2022, specifically around the commercial implications of generative AI. The name itself is derived from it. The founding observation was straightforward: companies were investing significant time and money into being visible on Google, while quietly becoming invisible to a new generation of AI-assisted buying behaviour. Buyers were asking ChatGPT, Claude, Gemini and Perplexity who to call — and getting answers that excluded many well-regarded businesses entirely, or described others inaccurately.
The problem was not technical complexity. It was that no one had built a commercial lens for it. Most of the early conversation was happening among SEO specialists and developers. The people who needed to act were not being spoken to in their language. That gap is what Genivista was built to close.
Neil's background is in sales leadership — not marketing, not technology, not SEO. That is a deliberate starting point. The lens at Genivista is always commercial: what does AI visibility mean for pipeline, for competitive position, for the buyer's first impression before a sales conversation even begins? He has worked with professional services firms, technology companies and specialist consultancies across Ireland and the UK.
Connect with Neil on LinkedIn →Genivista is not a traditional SEO agency, a PR firm, or a broad digital marketing consultancy that has added "AI" to a service list. GEO and SEO share some principles — strong content and earned credibility help both — but they are different disciplines. The Genivista engagement tells you whether your existing SEO investment is producing AI visibility. Often it is not, and the gap is specific and fixable.
Every Genivista engagement is project-based with a defined scope and a clear deliverable. The Deep Dive has a fixed fee — agreed before any work begins, based on the scope we set together. You own everything we produce.
If you want our help with implementation — all of it, or just specific parts — we scope that separately. You only pay for what is genuinely useful. We are here to help you move forward, not to make you dependent on us.
Genivista is based in Ireland and has a particular depth of experience in the Irish and UK B2B markets. That geographic focus is a commercial advantage — knowing the directories, publications and industry bodies that AI draws on in these markets makes the Deep Dive more precise. We work with businesses internationally too; the methodology is the same wherever you operate.
Most businesses assume that if they rank well on Google, they will appear in AI answers too. They are usually wrong. Here is why — and what to do about it.
ChatGPT, Google's AI, Perplexity, Claude. Different buyers use different tools. Getting this right changes everything about where to focus your AI visibility efforts.
30 minutes. Free. Live on screen. No preparation needed — just your company name.
No retainer. No minimum commitment. Project-based engagement with a clear deliverable. Based in Ireland — working internationally.