Genivista is an independent AI visibility diagnosis and monitoring practice for B2B companies. We diagnose how AI systems describe, compare and recommend you to buyers — then verify whether the fix worked. A consultancy, not software; an independent practice, not an agency. No marketing retainers. No implementation bias. We don't sell the fix.
Diagnosis before optimisation. The independent first step before you spend on SEO, PR, content, web or AI tracking software — find out what AI already says about you.
Give us your company name and market. We run a scan in advance, then walk you through — live and unedited — what ChatGPT, Gemini and Perplexity currently say about you. We cannot edit the results. It answers one question: is there an issue worth investigating?
Genivista operates strictly as an independent diagnostic layer — a consultancy, not a software product, and not an agency.
By policy, we do not sell SEO, web design, PR, content, paid media or marketing software — and we take no commission or referral fee from whoever carries out the work. We are a consultancy, not an AI-visibility software product (we are not a tool like Profound or Peec), and not an SEO, marketing, AEO or web-design agency. Our job is to help you build AI visibility as a core strategic capability you own — before you bring in third parties whose incentive is the largest possible scope. Everything starts with an audit, but auditing is a means — contextualised by how fast AI is moving — not our identity: we are strategic advisers in AI visibility, not a technical audit shop. We diagnose the issue and verify the result. You choose who executes the fix.
Your company may be well known to customers, strong in the room, and visible on Google — and still poorly understood by AI systems. The danger is that it happens silently, before any buyer makes contact.
If you don't check, you may not know. That is the entire reason the Initial Review exists.
"During the review, AI named three of our competitors and not us. We'd been established for years. It was a genuine shock — and the start of a very useful conversation."— Managing Director · B2B firm, Ireland
Many providers offer an AI visibility check as the opening move in an implementation sale — SEO, content, PR, web or a marketing retainer. Genivista is different. We diagnose the issue independently and monitor the outcome, without a commercial interest in which provider carries out the fix.
The diagnosis should come before the prescription.
A web agency may see a technical problem. An SEO agency may see a search problem. A PR agency may see an authority problem. A content agency may see a content problem. Any of them may be right — but each naturally sees the issue through the lens of what it sells. Genivista has nothing to sell you afterwards, so the diagnosis isn't shaped by the fix.
You wouldn't ask the builder quoting for the extension to be the only person assessing the structure. You commission an independent survey, understand what's actually wrong and what matters most, and then decide who does the work.
That is Genivista's role in AI visibility. We inspect how AI understands, cites, compares and recommends your business, explain the commercial risk, prioritise what should be addressed first, and can return later to verify whether the work solved the problem. You choose who carries it out.
Start with an Initial Review →That is deliberate. We diagnose the issue and monitor the outcome. You choose who fixes it — your own team, your existing partners, or specialists.
A clear, low-commitment path: see whether there's an issue at no charge, commission a proper investigation only if it's justified, then verify independently whether the chosen fix is working. A short written summary is available on request if you need something to circulate internally.
A live, unedited look at how AI currently describes, compares and recommends you across ChatGPT, Gemini and Perplexity. Shows whether there appears to be an issue worth investigating. Not an audit.
What is happening, why, which competitors benefit, which sources shape the answer, and what to fix first — delivered as an independent, prioritised action plan your team or partners can execute.
After the fix, we re-run your question set and tell you, independently, whether it actually worked — and whether competitors are still ahead of you. Monthly or quarterly.
One core audit, scoped to your situation with modules — not a menu of competing packages. It is persona-led, and the balance of branded and unbranded questions is a judgment call we make from the diagnosis: when AI already understands you, we concentrate on discovery — how you fare before buyers name you; when it misreads or miscategorises you, we fix accuracy first. Which problem to solve first, and in what order, is the whole point — and it hands you an independent action plan.
Two reports and a working session. A leadership summary — where you stand across each platform, a competitor leaderboard and heatmap, and the commercial read — readable in fifteen minutes. And a detailed action plan: the specific sources and directories AI draws on, so you know exactly where to act, and a prioritised set of actions written to be handed straight to whoever does your marketing. Fixed fee, agreed before any work begins. You own everything we produce.
We build buyer personas and their real questions with you — how your customers actually research your category, not a generic keyword list. We set the mix of branded and unbranded questions to your situation: discovery-led when AI already understands you, accuracy-led when it does not.
How often you appear across the four AI platforms behind almost all B2B research, and where — first name, footnote, or absent — on a competitor leaderboard. We measure twice, because AI answers move and two runs confirm the signal.
The exact sites, directories and publications AI relies on, and which include competitors but not you. Those are the priority gaps.
Whether AI can read and interpret your site cleanly — and, just as important, whether fixing it is worth the squeeze. We separate the quick, protective fixes from the expensive rebuilds that rarely move AI visibility and can put your existing Google rankings at risk.
Two documents plus a working session: a leadership summary you can read in fifteen minutes, and a detailed, prioritised action plan — what to address, where, and in what order — written for your team or partners to execute without us.
The audit shows what to fix. Monitoring shows whether the strategy you or your partners chose is actually working. Because Genivista doesn't implement the fix, it is the one party that can give you an unbiased verdict — and an independent way to hold internal teams and agencies to account.
We re-run your full question set across every tracked platform — quarterly as standard, monthly while you're actively making changes. You get a plain-English read on what moved, with a review call each cycle. It is independent outcome verification, not implementation, and not a retainer. Pause or stop at any time.
Four platforms sit behind almost all B2B AI research — ChatGPT, Gemini, Claude and Perplexity — roughly 99% of B2B buyers. That is where we concentrate. ChatGPT, Gemini and Perplexity feature in the Initial Review; Claude and Google's AI Overviews come into the Diagnostic Audit, weighted to where your buyers actually research.
For most B2B categories, the single most likely place a buyer asks who to work with. The starting point for almost every visibility conversation.
Google now answers directly above every link, ad and organic result. Many buyers encounter it without realising. Appearing here is the new "ranking number one".
Shows its sources, so it's favoured by analysts, consultants, clinicians and senior buyers — common in professional services, medtech and financial services.
The AI summary at the top of Google results for hundreds of millions of queries. Appear here and you appear before every competitor's link and ad.
Widely used inside large organisations. If you sell to enterprise or are building toward it, being considered here is being considered where decisions are made.
Copilot is the default in many Microsoft-heavy corporate environments; Bing's index influences other AI tools more than expected. Grok is growing among tech audiences.
Beyond the four, the wider landscape runs to around eleven AI models and variants — adding Google AI Overviews, Microsoft Copilot, Grok, DeepSeek and the pretrained-versus-web-search version of each. We can measure them all, and occasionally that is the right call. But more is not always better: scoring you on platforms your buyers do not use adds noise, not signal, and can dilute the work by measuring the wrong thing. We set the platform mix case by case, weighted to where your buyers actually research — and usually recommend depth on the four that matter over breadth across eleven that mostly do not.
Each came in confident about their position. In every case the diagnosis surfaced something they couldn't see — independently, with nothing being sold to them at the end of it. Quotes are from the named clients and are reproduced with permission.
Strong reputation and Google rankings, but absent from AI recommendations in their own category while buyers increasingly started there.
"AI wasn't mentioning us at all in our own category — shown to us live, with nothing being sold at the end of it. That's why we trusted it."
— Alan Moore, CEO, Taxworld
AI described Maas as a general engineering firm rather than a specialist medical-device manufacturer. In device procurement, that misclassification is as damaging as absence.
"They pinpointed exactly why AI had us in the wrong category, told us what to fix, and left us to fix it. Refreshingly straight."
— Tadhg Hurley, CEO, Maas Precision
A strong reputation and sustained SEO investment, with no independent read on whether any of it translated into AI visibility.
"For the first time we had an independent answer on whether our SEO investment was doing anything for AI visibility."
— Paudi Reidy, CEO, LPI Group
Excellent reviews, but in formats AI doesn't draw on. When buyers asked AI about the category, weaker competitors were recommended instead.
"AI was recommending weaker competitors ahead of us. They showed us precisely which sources were driving it, and we acted with our own team."
— Christopher Picarde, Chief Revenue Officer, Summize
Months after a significant repositioning, AI still described the old version, briefing buyers wrongly before first contact.
"Months after our rebrand, AI was still telling the old story. They mapped every source keeping it alive and handed us a plan. Genuinely useful."
— Tom Mann, Chief Operating Officer, De Novo Solutions
In every engagement the client is surprised — by absence, by an out-of-date description, or by a competitor being recommended instead.
Implementation providers are often very good at what they do. The question is whether they should also be the only party diagnosing the problem they would then be paid to fix.
| Genivista | Implementation providers | |
|---|---|---|
| Role | Diagnoses the issue | Fix specific issues |
| Position | Independent | Often tied to delivery |
| Incentive | No commercial interest in the fix | Commercially rewarded by implementation |
| Output | An independent action plan | Executes selected actions |
| Follow-up | Monitors the outcome, independently | Reports on activity delivered |
Genivista works alongside internal teams, SEO, PR, marketing and web partners — by giving them a clearer, independent action plan to execute.
Genivista is an independent AI visibility diagnosis and monitoring practice for B2B companies, based in Ireland. We help companies understand how AI systems describe, classify, cite, compare and recommend them when buyers ask questions in their market — and, where there is a real issue, what is causing it and what should be fixed first.
Founded in 2022, the practice grew from a single realisation — and the name carries it. Generative AI — Gen — was about to redraw the vista: the commercial landscape, and the horizon, that buyers survey when they decide who is even worth considering. Companies were investing heavily in being found on Google while quietly going invisible on that new horizon, and the early conversation was happening among SEO specialists and developers, in a language the people who needed to act didn't speak.
Genivista exists to close that gap — to help B2B companies see, and be seen accurately, on the landscape generative AI is now drawing. Commercially, and independently.
The defining principle is independence. We do not sell SEO, content, PR, web development or implementation retainers, so the diagnosis is never shaped by what we'd otherwise want to sell you next.
Neil leads the practice and the client work. His background is in sales leadership — not marketing, not technology, not SEO — which is a deliberate starting point. The lens is always commercial: what does AI visibility mean for pipeline, for competitive position, for the buyer's first impression before a conversation even begins? He works with B2B companies selling internationally-traded goods and services — technology and SaaS, medtech, engineered products, fintech and specialist business services — across Ireland.
Connect with Neil on LinkedIn →Genivista is not an SEO agency, a PR firm, a web studio or a marketing consultancy that has added "AI" to a service list. We diagnose and we monitor; we do not implement. That separation is the value — it is what lets the action plan, and the verdict on whether the fix worked, stay genuinely independent.
We focus where AI visibility changes commercial outcomes: B2B firms selling internationally-traded goods and services — the companies Enterprise Ireland exists to support — whose buyers build shortlists with AI, and whose decisions are national or global, not purely local. The five sectors with most to gain:
Each engagement has a defined scope and a clear deliverable. The Diagnostic Audit is a fixed fee, agreed before any work begins. You own everything we produce.
Monitoring is the ongoing relationship for most clients — independent verification on a cadence you control. No implementation retainer, no minimum commitment.
Genivista concentrates on the Irish market, with real depth in the directories, publications and industry bodies that AI actually draws on here — which makes the diagnosis more precise.
Neil leads the diagnostic work and the client relationships — the expertise and the verdict are his. The wider team brings the commercial and delivery experience that keeps every engagement grounded in pipeline, not theory.
Leads diagnosis and client work. A sales-leadership background keeps the lens commercial: pipeline, competitive position and the buyer's first impression. Based in Ireland.
ConnectLeads Genivista's work with UK-based B2B clients. Decades of leadership in software and B2B services across the UK and US.
Runs client engagements end to end, keeping the diagnosis, findings and action plan on track. Background in software delivery and client success.
Focuses on client engagement and getting the findings in front of the people who need to act on them. Background in software and customer-facing roles.
Neil Harte writes regularly on AI visibility for B2B — what it means commercially, why independence matters, and how the shift from search to AI recommendation is playing out in practice. Plain English, no jargon.
Most AI visibility checks are run by the people who want to sell you the fix. Here's why the diagnosis should come from someone with nothing to sell next.
They overlap less than you'd think. Where each one helps, where each one can't, and why diagnosis and delivery are different jobs.
We'll review selected signals and tell you whether there appears to be an issue worth investigating. If there is, we'll discuss the right next step. If there isn't, you'll know that too. 30 minutes, no charge, just your company name.
Independent diagnosis and monitoring. We don't implement, and we don't sell the fix. Fixed-fee engagements, no retainer. Based in Ireland.