Does AI understand, represent and recommend your business correctly?

AI visibility is whether AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google AI Mode name, describe and recommend your company when buyers ask. It matters because buyers increasingly ask AI which providers to consider when they research suppliers. If AI leaves you out, misdescribes you or names a competitor instead, that is worth knowing, and a Gap Check shows you.

No. SEO is about ranking in a list of links; AI visibility is about whether an AI assistant understands you and puts you forward in a written answer, which uses different signals. A site that ranks well on Google can still be missing from AI answers. A Gap Audit shows whether your SEO investment is reaching AI, and where it is not.

Generative engine optimisation (GEO) and answer engine optimisation (AEO) are names for the work that improves AI visibility. Genivista is not an optimisation agency. We measure the Gap, diagnose its causes, set the order of the work and verify whether it worked; your team or partners carry it out. Diagnosis before optimisation.

Very likely. AI assistants build their view from everything they have found about you, including old press, old pages and old listings, and a rebrand on your own site does not update that on its own. Finding and displacing the sources that keep the old story alive is one of the most commercially valuable parts of a Gap Audit.

Usually, yes. Being invisible is one job: build presence. Being miscategorised is two: un-teach the wrong story, then teach the right one, and the wrong story gets more expensive to unwind the longer it stands. If AI compares you with the wrong competitors, it is worth catching early.

AI draws on sources it trusts. In Ireland that includes the business and technology press (Silicon Republic, Irish Tech News, The Business Post, The Irish Times, Business Plus, Business & Finance, ThinkBusiness), State agencies (Enterprise Ireland, IDA Ireland), industry bodies, review sites and structured directories (LinkedIn, Crunchbase, Clutch, Wikidata). Which of them shape your category is specific to you, and mapping them is part of a Gap Audit.

Three things decide it: your own pages say plainly who you are and who you serve, buyers can find evidence that you deliver, and the sources AI trusts in Ireland mention you accurately. Start by measuring what AI says about you now with a Gap Check, then fix the specific causes, usually a handful rather than everything.

Generative engine optimisation (GEO) is the work of improving how often and how accurately AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google AI Mode name and recommend a company. It is related to SEO but uses different signals: clear descriptions of what a company does, independent proof such as reviews and comparisons, and presence in the sources AI trusts.

They repeat what the sources they trust say about a category. Assistants that search the live web weigh current pages, reviews, comparison articles and directories; assistants that lean on training weigh long-established coverage. A company that is described clearly and consistently, and backed by independent proof, is more likely to be put forward.

Usually because the sources it reads disagree or are out of date: an old description, a similarly named business, a directory in the wrong category or a LinkedIn record that doesn't match the website. Publishing one agreed description, word for word, on every channel is often the quickest fix.

Assistants that read the live web, such as Gemini, Perplexity and Google AI Mode, can sometimes reflect changes within weeks. Assistants that rely more on training, such as ChatGPT and Claude, may take months, and timing varies. That is why the Gap is re-measured every quarter rather than once.

A Gap Check asks ChatGPT, Gemini and Perplexity. A Gap Audit and each Gap Pulse cover five: ChatGPT, Gemini, Perplexity, Claude and Google AI Mode. Other assistants can be added where your buyers use them; we weight the mix to where your buyers research rather than measuring breadth for its own sake.

Yes. We identify the sources that place you in the wrong category and the order in which to correct them, so accuracy is fixed before anything is amplified. The Gap Check already shows whether AI puts you beside your real peers or in a different conversation.

Four things: whether AI understands what your business does, whether it represents you accurately, whether it recommends you when buyers ask for companies to consider, and which sources are shaping those answers. The Gap is the measurement we use to size the problem; the investigation is what explains it and sets out what to change.

Yes, if the measurement allows for it. A Gap Audit and each Gap Pulse run the same locked questions more than once, on fixed platforms, from a fixed market, and report visibility as the share of all answers that name a company. Small movements are never presented as progress. A Gap Check is a first reading from a single run, with no ranges or margin figures.

No. The Initial Review (Gap Check) is a no-charge first reading, from a single run, showing how far you are behind the most-named of your top three competitors for that market, from buyer questions asked live on ChatGPT, Gemini and Perplexity. It indicates whether a more substantial investigation is warranted, and Neil offers a 30-minute Q&A to discuss it. It is not a mini audit. The Independent AI Visibility Diagnostic (Gap Audit) explains why a Gap exists and what to fix first, across six buyer personas and five AI platforms.

Your website, the market you want measured (such as Ireland, UK or US; if you sell in several, your largest) and your top three competitors for that market. Genivista confirms the facts about your company with you before anything runs. Genivista runs the Check and sends you the report as a private link. Neil then offers to walk you through it, with a 30-minute Q&A if you would like one. There is no charge or obligation, and the optional Q&A is not a sales call.

You agree owners, order and targets at a one-day closing workshop, then your team or partners act on the Action Register. Each quarterly Gap Pulse then reruns the same measurement, so the board sees whether the Gap is closing and which actions moved it.

No. A Gap Pulse is a quarterly re-measurement with an executive report and a two-hour presentation, at a fixed fee agreed in advance, with no implementation work and no minimum term. Because Genivista takes no fee from whoever does the work, its verdict on whether the work is paying off stays independent.

It can, for eligible companies: the Gap Audit's scope is approved as qualifying for Enterprise Ireland's Digital Discovery grant, which supports Irish businesses engaging an external digital expert. Eligibility and approval rest with Enterprise Ireland, not Genivista, and our grant guide explains who qualifies and how to apply. Read the Digital Discovery grant guide

Yes. Each report is shared with you through a private link and is not published or indexed. Genivista never publishes client results or names without written permission.

Tracking software can show that a gap exists; it cannot tell you why, who should fix it or what to do first. Genivista is a consultancy, not a software product. We turn AI answers into what they mean for your pipeline: where you are displaced, by whom, why, and a ranked plan with owners.

You may well use them to fix it; the question is whether they should be the only party diagnosing it. A web agency tends to see a technical problem, an SEO agency a search problem and a PR agency an authority problem, each through the lens of what it sells. Genivista identifies the cause independently, before you decide who fixes it.

Because implementation should follow diagnosis, and a good diagnosis makes implementation faster. We have no commercial interest in whether the fix is SEO, PR, content, web work or positioning, so the plan is not shaped by what we would otherwise sell. Every action has a named owner, a timing and a brief, so your team or partners can start quickly.

Most lean teams don't, and capacity is usually the real barrier rather than knowing what to do. We ask at the start who will do the work and how much time they have, and size the plan to fit, including the three actions that matter most if you can only do three. Many of the highest-value moves cost focus rather than budget.

No. Nobody can guarantee what an AI assistant will recommend, and Genivista does not promise rankings, citations or a set reduction in the Gap. We provide an independent, evidence-based view of what is happening, why and what to fix first, and an independent read each quarter on whether it is working.

A strategist. Every engagement starts with measurement, but our lens is commercial: AI visibility as pipeline, competitive position and buyer perception, with a ranked plan for what to fix first.

It is an emerging field in Ireland with three kinds of provider: AI-visibility software tools, agencies adding it to an existing service such as SEO, marketing or web, and independent advisers. Genivista is the independent option: we measure what AI says about you against your leading competitor and hand you a plan your team can act on, with no stake in who carries it out and no tool to renew.

Genivista is an independent AI visibility consultancy based in County Wexford, Ireland, focused on how AI assistants describe, compare and recommend B2B companies in Ireland and the UK. We know the Irish sources, directories and industry bodies that AI draws on here, which is where a local read beats a global tool.

Genivista is based in County Wexford, Ireland, and works with B2B companies in Ireland, the UK and beyond. Jim Stafford, UK Managing Director, leads our work with UK-based clients. Each Gap Audit measures one market; another market, such as the UK or the US, can be measured as a separate, comparable run.

Yes, that is the intention. Every action in the Action Register comes with a brief written to be handed to whoever does your marketing, web or PR work, in-house or agency. There is no dependency on Genivista to carry out any of it.

B2B companies whose buyers research and shortlist before they buy, in Ireland, the UK and beyond: technology and software, professional services, financial services, medical devices and life sciences, and industrial and engineering firms among them. What matters is that buyers ask AI who to consider, not the sector.

No. Genivista measures with its own engine, Gap, and every finding is interpreted by people who explain what it means for your pipeline. Clients receive reports and a plan, not a software licence or subscription.