Gap Audit · 7 days · fixed fee
A Gap Audit traces every answer AI gives your buyers to the reason you were left out, and turns it into a ranked plan with named owners. Six buyer personas, five AI platforms, three runs over eight days, delivered in seven days for a fixed fee.
For the board
Whether you are on the list when buyers who don't know you ask AI for options, and what AI tells buyers who already know your name. The first decides whether you are considered; the second decides whether you are believed.
This is where new revenue comes from, and it is the main measure in the Audit. It is answered by 60 questions that never name you, and the distance to the leading competitor is the Gap.
This protects referrals, event leads, renewals and every prospect who checks you before a first meeting. It is answered by questions that name you, reported separately and never counted in the Gap.
With your team, we define the six people on a typical buying committee, using your CRM to choose and weight them by how often each one decides or sponsors deals. We then write 60 questions those people would ask without knowing you: ten per persona, four at shortlist, three at evaluation and three at decision.
Every question goes to the five AI assistants your buyers use most, ChatGPT, Gemini, Perplexity, Claude and Google AI Mode, each with its own web search on and searching from your market. Each is asked as a first-time buyer would ask it: no login, no history. We run the full set three times, on days 1, 4 and 8, which gives 900 core answers and a margin of error of about ±3 points on headline measures.
Questions that name you, and three identity checks such as “What is [your company]?”, are reported separately. They show what known buyers are told, and they never count in the Gap.
A report in three parts, built so a board can read the first part in ten minutes and a project team can act on the third.
Part 1
Part 2
Part 3
Read a complete sample Gap Audit for a fictional company. Every figure in a real Audit opens the answers behind it in an evidence browser, with the platform, run, date, companies named and sources cited, downloadable as a spreadsheet for your team.
Because “low visibility” is a symptom, and each cause has a different fix and a different owner. Treating them as one problem is how budgets get spent on content that was never the issue.
The Audit records the point where you dropped out of each answer: AI never found you, found you but chose someone else, confused you with another business, or knew you but found less proof. Each cause's share of the Gap sets the order of the plan.
The sources AI trusts in your category, split into your own site, competitors' sites and independent sources such as reviews, comparison articles, trade press and directories. Whether AI can read your website, compared with your peers. And whether your website, LinkedIn record, directories and structured data describe you the same way, because where they disagree, AI hedges.
| Cause | Share of the Gap | Usual owner |
|---|---|---|
| Never found you | 10% | Website or digital lead |
| Found you, chose someone else | 40% | Marketing lead |
| Confused you with another business | 15% | Marketing and listings |
| Knew you, found less proof | 35% | Communications, sales, customer success |
An Action Register: every action tied to the cause it fixes and its share of the Gap, with a named owner, the effort, a test for done, the measure that should move and a timing. Owners and targets are agreed with you at a one-day closing workshop.
| # | What needs fixing | Cause · share of the Gap | Owner | Effort | Done when | Measured by | Timing |
|---|---|---|---|---|---|---|---|
| 1 | Publish one agreed description of the company, word for word on the website, LinkedIn and every directory | Confused with another business · 15% | Marketing | Days | All profiles match the website | “What is the company?” answered correctly | Month 1 |
| 2 | Earn a place in the comparison and “best of” articles AI cites most in the category | Less proof · 20% | Communications | Months | 5 of the top 10 sources name the company | Share of answers citing those sources | Months 1–6 |
| 3 | Publish clear pages on cost, return and payback for the finance buyer | Chose someone else · 15% | Marketing with sales | Weeks | Pages live and read by AI | Visibility with the CFO and CEO | Months 2–4 |
| 4 | Run a review programme with the customers the company serves best | Less proof · 15% | Customer success | Months | A steady flow of new reviews | Head to head with the leader | Months 1–12 |
Cheapest and fastest first, so the first quarterly Pulse shows proof while slower, compounding work builds. Assistants that read the live web, such as Gemini, Perplexity and Google AI Mode, can respond within weeks; assistants that rely more on what they learned in training, such as ChatGPT and Claude, typically catch up over several months.
Month 1
One agreed description everywhere; LinkedIn and directory records corrected; Wikidata and sameAs links; website housekeeping.
Months 1–3
Review programme with the right customers; pages that answer the senior buyer's questions; first outreach to comparison sources.
Months 4–6
Named case studies with outcomes; analyst and review-site presence; merged or corrected profiles.
Months 7–12
A steady flow of independent proof while slower, training-led assistants catch up; a second market if wanted.
With your team, using your CRM to choose and weight the buying committee and agree the tracked competitors.
Days 1, 4 and 8, on five platforms, from your market.
Every lost answer traced to its cause; the three-part report and evidence browser.
One day to agree owners, order and the 6- and 12-month targets.
As a fixed fee, agreed before work begins, delivered in seven days. No retainer, no implementation and no referral fees: Genivista diagnoses and advises, and takes no fee from whoever does the work.
It gets you read, not recommended. Structured data, crawler access and an llms.txt file are a one-off job for your web partner, measured in days and re-checked each quarter. The Audit checks them, and never recommends a retainer for them.
Start with a Gap Check report: send your website and market, and we send the report, at no charge and with no meeting. If the Gap is worth closing, the Audit explains why it exists and what to do first.
