About Genivista
Genivista is an independent AI visibility diagnosis practice for B2B companies in Ireland and the UK. It measures the Gap: how far a company is behind the competitor AI recommends instead, why, and what to fix first. Founded in 2022 by Neil Harte and based in County Wexford, Ireland, Genivista takes no fee from whoever does the work.
Genivista measures how far a B2B company is behind the competitor AI recommends instead, diagnoses why, and hands the company a plan its own team can act on. It does this through three products: the Gap Check, the Gap Audit and the quarterly Gap Pulse.
The lens is commercial rather than technical. Neil Harte founded Genivista in 2022 after 25 years leading B2B sales teams, so AI visibility is treated as pipeline, competitive position and the buyer's first impression, not as an SEO task.
“Gen” for generative AI, and “vista” for the view of a landscape that keeps changing. Genivista began as a generative AI consultancy and now concentrates on one question: what AI tells your buyers about you.
Independence is the guarantee behind the plan: with no stake in who carries it out, the order of the work reflects only what closes the Gap.
The team
A small, independent practice. Neil leads the diagnosis and client relationships; the wider team keeps every engagement grounded in pipeline, not theory.
Leads every diagnosis and client relationship; the expertise and the verdict are his. Twenty-five years leading B2B sales teams across technology, telecoms, software, medical devices and pharma keep the lens commercial: pipeline, competitive position and the buyer's first impression. Based in Ireland. Neil Harte on LinkedIn
Leads Genivista's work with UK-based B2B clients. Decades of leadership in software and B2B services across the UK and US. Jim Stafford on LinkedIn
Runs client engagements end to end, keeping the measurement, findings and Action Register on track. Background in software delivery and client success.
Focuses on client engagement and getting the findings in front of the people who need to act on them. Background in software and customer-facing roles.
B2B companies whose buyers research and shortlist before they buy, in Ireland, the UK and beyond. The sector matters less than the buying behaviour: if your buyers ask AI who to consider, the Gap applies.
Platforms and software sold to enterprise and mid-market buyers who now research suppliers through AI.
Consultancy, legal, accounting, engineering, testing and certification firms whose buyers shortlist before they call.
Fintech, payments, fund services and specialist lenders selling business to business.
Manufacturers, distributors and service providers selling into health-system and pharma procurement.
Engineered products and advanced manufacturing sold to OEMs, distributors and specifiers.
If your buyers ask AI who to consider before they contact anyone, the Gap applies, whatever the sector.
Genivista is based in County Wexford, Ireland, and knows the Irish sources AI draws on, from the business and technology press to Enterprise Ireland, IDA Ireland, industry bodies and directories. Ireland is the primary market; Jim Stafford leads work with UK-based clients.
Neil Harte writes regularly on AI visibility for B2B leaders: what it means commercially, why independence matters and how the shift from search to AI recommendation is playing out. Plain English, no jargon.
Send your website and the market you want measured. We send you a Gap Check report, at no charge and with no meeting.
