Genivista is a specialist GEO and AI Search Visibility consultancy based in Ireland. We help B2B companies understand exactly what AI tools say about them — and fix it when the answer is wrong, incomplete or commercially damaging.
Genivista was founded in 2022, specifically around the commercial implications of generative AI. The name itself is derived from it.
The founding observation was straightforward: companies were investing significant time and money into being visible on Google, while quietly becoming invisible to a new generation of AI-assisted buying behaviour. Buyers were asking ChatGPT, Claude, Gemini and Perplexity who to call — and getting answers that excluded many well-regarded businesses entirely, or described others inaccurately.
The problem was not technical complexity. It was that no one had built a commercial lens for it. Most of the early GEO conversation was happening among SEO specialists and developers. The people who needed to act — CEOs, Managing Partners, Sales Directors — were not being spoken to in their language.
That gap is what Genivista was built to close.
Neil Harte is the founder of Genivista. His background is in sales leadership — not marketing, not technology, not SEO. That is a deliberate starting point. The lens at Genivista is always commercial: what does AI visibility mean for pipeline, for competitive position, for the buyer's first impression before a sales conversation begins?
Neil has worked with professional services firms, technology companies and specialist consultancies across Ireland and the UK. The AI Visibility Audit format — 50+ buyer prompts, traffic-light reporting, plain-English output written for a senior decision-maker — is the direct product of that work.
Every Genivista engagement is fixed-fee and project-based. There are no retainers, no ongoing agency relationships, no ambiguous monthly commitments. You commission a piece of work, you receive a deliverable you own, and you decide what happens next — with our help or independently.
This model reflects a deliberate view: GEO is infrastructure, not a campaign. The audit is a one-time diagnostic. The action plan is a prioritised set of fixes. The Quarterly Pulse is a monitoring service you use for as long as it is useful and cancel when it is not.
The output of every engagement is a plain-English document a non-technical executive can read in 15 minutes and act on without needing to hire another consultant.
Genivista is not a traditional SEO agency. It is not a PR firm. It is not a broad-market digital marketing consultancy that has added "GEO" to a service list. GEO and SEO overlap in some areas — good content clarity and earned authority help both — but they are different disciplines with different mechanisms, different signals and different commercial implications.
The Genivista audit validates whether your existing SEO investment is translating into AI visibility. Often it is not, and the gap is specific and fixable.
Fixed fee. Plain-English output. 10–15 working days. No retainer. No jargon.