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The quarter on one page
The Gap today against the Audit and the target, in one sentence; what improved; what has not moved yet; and the three decisions for the next quarter.
Gap Pulse · every quarter · no retainer
Is the work closing the Gap? An executive report and a two-hour briefing, every quarter.
A Gap Pulse re-measures your Gap Audit exactly, at the end of every quarter, and tells your leadership team what is working, what is not, and what has changed in the market and in AI itself. It is delivered as an executive report and a two-hour presentation that walks through every part of it.
Gap Pulse: key facts
- What it answers: is the Gap closing, which actions worked, and what has changed in the market and in AI since last quarter.
- How it is measured: the same locked questions, platforms and market as your Gap Audit, run three times over eight days.
- What you receive: an executive-level report, and a two-hour presentation to your leadership team covering every aspect of it.
- Commitment: quarterly, at a fixed fee agreed in advance, with no retainer and no minimum term. A Gap Audit sets the baseline.
Why measure AI visibility every quarter?
Because AI answers shift as competitors invest and platforms update, often without notice. A single audit is a snapshot; a quarterly Pulse shows the direction of travel and spots new threats while they are still small.
Each Pulse adds a point to the line that matters to the board: the Gap to your leading competitor, against the 12-month target agreed at the Audit. The aim is not 100%; it is to be put forward as often as the leader to the buyers who matter to you.
Why three runs over eight days?
Because AI answers vary from day to day. Running the full question set on days 1, 4 and 8 averages out a single unusual day, triples the number of answers and narrows the margin of error to about ±3 points on headline measures. Movements inside that margin are reported as “no meaningful change”, never dressed up as progress.
| Measurement | The Gap, points |
|---|---|
| Gap Audit (baseline) | 48 |
| Gap Pulse Q1 | 43 |
| Gap Pulse Q2 | 37 |
| Gap Pulse Q3 | 31 |
| 12-month target | 30 |
What does the Gap Pulse executive report cover?
Six parts, written for a leadership team: a verdict on the quarter first, then the evidence, then the decisions.
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What is working
Every action in the Action Register, with its owner, its status and whether the number it was meant to move did move. An action that is done but moved nothing is reported as plainly as one that has not started.
3
What is not working yet, and why
Each remaining part of the Gap traced to its cause, and whether the work aimed at it is on pace or needs a different approach.
4
Market developments
Which competitors gained or slipped, any company named for the first time, and whether a challenger is taking ground with your buyers.
5
What changed in AI
Model changes on each platform, shifts in the sources AI cites, and new features that change how buyers see answers, so a movement is never misread as success or failure.
6
Next quarter
The few actions that will close the most Gap next, by platform and by persona, and the targets the next Pulse will hold them to.
What happens in the two-hour briefing?
Neil presents every part of the report to your leadership team and the people who own the actions, and answers questions on the evidence. The briefing ends with next quarter's priorities and targets agreed.
It works best with the CEO or sponsor, the programme owner and the owners of the main actions in the room: usually marketing, sales, customer success and communications.
- 15 minThe verdict The Gap now, against the Audit and the target
- 30 minWhat moved, and why Each movement tied to its cause and its action
- 20 minThe market Competitors, challengers and new names
- 20 minWhat changed in AI Platform, model and source changes this quarter
- 20 minThe Action Register Owners report on status and results
- 15 minNext quarter Priorities and targets agreed
Why should the verdict come from someone who didn't do the work?
Because a party paid to do the work has a stake in saying it worked. Genivista takes no fee from whoever does the work, so its quarterly verdict on whether the Gap is closing stays independent.
The Pulse also reads the market, not just you. A Gap can close because you gained or because the leader slipped, and it can be threatened by a company that was not on anyone's list a year ago. Each Pulse tells you which.
Is a Gap Pulse a retainer?
No. It is a quarterly report and briefing at a fixed fee agreed in advance, with no implementation work and no minimum term.
Can we start a Gap Pulse without a Gap Audit?
No. The Pulse re-measures the Audit exactly, using the same questions, personas, platforms and market, so the Audit is the baseline every quarter is compared with.
Who should attend the briefing?
The CEO or sponsor, the programme owner and the owners of the main actions. Two hours is enough to cover every part of the report and agree next quarter's priorities.
Where does it start?
With a Gap Check report, at no charge and with no meeting. If the Gap is worth closing, the Gap Audit sets the baseline and each Gap Pulse keeps score.