In today's boardrooms, the question of "What's your AI strategy?" has become ubiquitous. But as a generative AI consultant, I propose a shift in focus.  The more critical question for CEOs is:  What's your generative AI strategy?

Understanding the difference between these two seemingly similar terms is the key to unlocking the true potential of AI for your business.

Narrow AI: The Workhorse of Today

Traditional AI, often referred to as narrow AI, excels at specific tasks. From facial recognition software to spam filters, narrow AI is the workhorse behind many of the automated processes that keep our digital world running. It's efficient, reliable, and demonstrably valuable. However, narrow AI has a crucial limitation: it can only perform the task it's been meticulously trained for.

Generative AI: The Power of Creation

Generative AI (GenAI), on the other hand, represents a paradigm shift. It's not just about automating tasks; it's about generating entirely new ideas, content, and solutions. GenAI can:

- Dream up novel product designs

- Craft compelling marketing copy

- Compose realistic music and text formats

- Develop new materials with unique properties

- Generative AI's potential applications are vast and constantly evolving.

Why Generative AI Should Be Your Focus

The reason CEOs need to prioritise GenAI is simple: it fosters innovation.  In a world increasingly driven by disruption, the ability to generate new ideas is the ultimate competitive advantage.  GenAI can help you:

- Stay ahead of the curve by identifying and capitalising on emerging trends.

- Optimise your products and services for a constantly changing market.

- Personalise customer experiences at an unprecedented level.

- Taking the First Step

The world of GenAI is still young, but the potential is undeniable. As a generative AI consultant, I can help you navigate this exciting new frontier. Here's how we can get started:

Identify Generative AI Use Cases:

- We'll work together to pinpoint areas where GenAI can unlock new value for your company.

- Develop a Proof of Concept: Let's experiment with GenAI to showcase its capabilities and potential impact.

- Build a Scalable Strategy: We'll create a roadmap for integrating GenAI into your existing business processes.

- The future belongs to those who can harness the power of creation. Don't get stuck in the automation rut. Embrace generative AI and unlock the true potential of artificial intelligence for your company.

Ready to explore the possibilities? Let's chat!