Struggling to Generate Leads? We Fix That

Many businesses invest heavily in Google Ads, LinkedIn Ads, email marketing, and cold calling but see little to no return. The problem is rarely the platform—it’s the messaging, targeting, and strategy behind it.

At Genivista, we specialise in diagnosing and fixing lead generation issues to ensure your campaigns drive real business results.

Our Proven Process

We take a structured, data-driven approach to transforming underperforming campaigns into scalable lead generation systems.

Phase 1: Diagnostic & Audit

Understanding why your campaigns aren’t converting.

Review all lead generation channels (Google Ads, LinkedIn Ads, email, cold calling)

Analyse campaign performance, conversion rates, and cost per lead

Identify gaps in messaging, targeting, and offer positioning

Conduct competitor and market analysis

Define your Ideal Customer Profile (ICP) and buyer personas

Phase 2: Strategy & Optimisation

Fixing your messaging and targeting for maximum impact.

Develop a compelling value proposition and positioning statement

Refine audience segmentation to target the right prospects

Create multiple messaging variations for A/B testing

Align campaigns to customer pain points and buying triggers

Phase 3: Tactical Execution

Deploying optimised campaigns across the right channels.

Google & LinkedIn Ads – Improved targeting, ad copy, and landing pages

Email Outreach – Personalised copy, subject lines, and follow-ups to boost engagement

Cold Calling – Training teams with effective scripts and follow-up strategies

Phase 4: Continuous Improvement

Ensuring long-term success with data-driven adjustments.

Monitor key performance metrics (CPL, conversion rates, engagement)

Run ongoing A/B testing to refine messaging and audience targeting

Provide strategic guidance to maintain campaign effectiveness

Phase 5 (Optional): Managed Lead Generation

For companies that need hands-on execution, Genivista can fully manage your lead generation engine, ensuring a steady pipeline of qualified leads.

Why Work With Genivista?

✔ Expert-led Strategy – We diagnose and fix lead generation issues, not just run ads.
✔ Proven Results – Our approach has helped businesses reduce ad spend waste and increase conversions.
✔ Tailored Execution – We customise strategies based on your industry, audience, and goals.
✔ No Long-Term Contracts – We deliver value every month, ensuring you get results.

Get Started Today

If your lead generation efforts are underperforming, let’s fix it.

📩 Book a free audit & consultation – If you’re ready to invest time in the process, we’ll assess your current strategy and show you exactly what needs to change.

Get in touch today to take the first step toward a more effective lead generation strategy.