AI Search Visibility · Pipeline & Growth
Genivista audits how your company appears in AI-generated answers across ChatGPT, Claude, Gemini and Perplexity — and gives you a plain-English action plan to turn that visibility into a pipeline channel. No retainers. No jargon. Just commercial clarity.
The Shift Nobody Planned For
Before filling in a contact form or picking up the phone, your buyers are increasingly asking an AI tool first. They want recommendations, comparisons, shortlists. The AI gives them an answer — and your company is either in it, or it isn't.
This matters for professional services firms, technology companies, financial services and specialist consultancies. It matters particularly for Ireland's medical devices sector, where procurement leads, clinical advisors and health system consultants increasingly use AI to build vendor shortlists long before any sales conversation begins. If AI doesn't describe your company accurately — or doesn't mention you at all — you're not in the room.
of buyers now use AI tools to research vendors before making first contact
Source: Salesforce State of the Connected Customer, 2024
more likely to be shortlisted when your company is cited in an AI response
Source: Forrester B2B Buying Study, 2024
of queries now end in an AI-generated answer rather than a list of links
Source: SparkToro / Datos zero-click search study, 2024
The window to get ahead before your competitors notice this too
Our CEO searched ChatGPT for software companies in our space. Three competitors came up. We weren't mentioned once. We had no idea this was even happening.
— CEO · Irish SaaS companyGenivista showed us exactly what the AI was saying about us — and what it wasn't. The audit was the most commercially useful document we'd had in years.
— Managing Partner · Professional services firmThe Genivista Engagement Model
Every engagement starts with a fixed-fee audit. You own the output. You decide what happens next — with our help or independently.
We run a structured set of prompts — the actual questions your buyers ask AI tools — across ChatGPT, Claude, Gemini and Perplexity. We document what each AI says about you, your competitors and your category.
You receive a plain-English report with traffic-light ratings: what's working, what's broken, what's missing, and where the biggest pipeline risk sits. Written for a CEO, Managing Partner or Sales Director — not a marketing technician.
Fixed Fee · 10–15 Working DaysBased on the audit, we present a prioritised menu of specific improvements — grouped into technical fixes, content changes and third-party presence. We tell you the effort and the likely pipeline impact of each — so you prioritise by revenue potential, not technical complexity.
Some you action internally. Some we handle directly. Some involve a specialist — we manage the brief and the outcome. You decide what to prioritise based on your resources.
Project-Based · No Agency ModelThe AI landscape shifts fast. The Pulse re-runs 50–100 prompts every quarter, benchmarks your visibility and pipeline exposure against named competitors, and flags what's changed. You get a plain-English update and a 60-minute call.
Not a retainer. A quarterly check-in with a tangible output. Cancel any time.
Quarterly Flat Fee · Cancel AnytimeWhy Platform Matters
The four major AI platforms serve very different audiences. A blanket GEO strategy misses this. We audit across all four — and tell you which to prioritise for your specific buyer.
ChatGPT · OpenAI
~900M weekly active users
Where the majority of AI-assisted purchase decisions happen. Drives 79% of all AI-to-website referral traffic. If your buyers are asking AI who to call, this is the primary battlefield.
Consumer · Professional services · TechnologyClaude · Anthropic
80% of revenue from enterprise
70% of the Fortune 100 uses Claude. Where technical buyers, engineers and enterprise procurement teams evaluate vendors. Being cited here means being considered by decision-makers with budgets.
Enterprise · Tech · Professional ServicesPerplexity
45% hold a degree or higher
Consultants, analysts, researchers and clinical advisors. 94% citation accuracy. When Perplexity cites your company, the user reads it. This is the primary research engine for medical devices procurement, professional services and financial services — buyers who are thorough, sceptical and make high-stakes decisions.
Medtech · Professional services · Finserv · LegalGemini · Google
2B+ reach via AI Overviews
Gemini powers Google's AI Overviews — the summaries appearing above traditional search results. Optimising for Gemini improves both chatbot visibility and your Google AI Overview presence simultaneously.
SMB · Google-Dependent · Cross-MarketWhat We Actually Look At
You don't need to understand the technical detail — that's our job. Here's the plain-English version of what drives your AI visibility and what we assess in every audit.
Technical Accessibility
Many companies are accidentally invisible to AI crawlers. Basic configuration issues mean AI tools have never properly read their website. If the door is closed, nothing else matters.
Owned Content Clarity
AI reads your website differently to a human. It looks for explicit, clear signals about what problems you solve and for whom. Vague, brand-heavy language doesn't land. Commercial clarity does.
Earned Third-Party Presence
AI cross-references what you say with what others say about you. Credible third-party coverage signals authority. No external footprint means no recommendation, regardless of how good your own site is.
GEO, Advertising & Outreach
GEO doesn't replace advertising — but it changes the economics. When AI tools are recommending your company, the buyer arrives with intent already built. That makes every other channel more efficient.
| Factor | Paid Advertising | GEO / AI Visibility |
|---|---|---|
| Cost model | Pay per click, ongoing | Fixed audit + one-off fixes |
| Intent quality | Variable — interruption-based | High — buyer already researching |
| Compounds over time | Stops when budget stops | Builds and compounds |
| Competitor defence | Bidding war | Authority-based — harder to displace |
| Works for all sectors | Yes | Yes — including regulated sectors |
| Accountability | Clicks, not revenue | Prompt citations + pipeline impact |
The New Funnel Logic
A buyer who found you through an AI recommendation is already pre-qualified. They've seen your name in context. They have intent. Your outreach to them converts at a fundamentally different rate than cold interruption advertising.
Precision Outreach as the Push Layer
Rather than broad ad spend, the most efficient push strategy alongside GEO is targeted, AI-personalised outreach to a precisely defined list. Fewer people, higher signal, more conversations. We can help with this too — see below.
The Compound Effect
GEO authority builds over time. The more credible your AI presence becomes, the lower your cost-per-conversation across every other channel. It's infrastructure, not a campaign.
Our Technology Stack
We use the best available GEO, AEO and outreach platforms so you don't have to. Here's what powers every Genivista engagement.
Our proprietary brand visibility auditing tool — AI citation tracking, content scoring and gap analysis across all major AI platforms
Real-time AI mention monitoring and brand visibility tracking across answer engines
Enterprise-grade analytics, sentiment analysis and prompt-level competitive intelligence
AI-personalised video for precision outreach — creating genuine relevance at scale
Intent-based prospecting and sequenced outreach for targeted pipeline generation
Client Results
From Irish SMEs to UK scale-ups, here's a snapshot of the work and what it uncovered.
Taxworld · Ireland
Taxworld had strong Google rankings for tax advisory terms — and had recently launched an AI Tax Advisor product. The AI audit revealed that neither their advisory brand nor their new AI product appeared in a single AI recommendation across ChatGPT, Claude or Gemini. Content restructured for AI comprehension and schema aligned to their AI Tax Advisor capability changed that within eight weeks.
Outcome: First AI citations within 8 weeks — AI Tax Advisor product now discoverable to buyers actively researching AI-powered tax toolsMaas Precision · Ireland
Maas Precision, a specialist medical device manufacturer, appeared in AI answers — but was consistently described as a generic engineering firm. In a sector where procurement leads and clinical advisors verify every vendor through multiple sources, including AI research tools, an inaccurate narrative is a commercial liability. HSE and health system procurement specialists building shortlists were reading the wrong description. A targeted earned media and content alignment programme corrected the AI's representation within a quarter.
Outcome: Accurate specialist positioning restored across all AI platforms — medical device procurement leads now read the right company description at every research touchpointLPI Group · Ireland
LPI Group's buyers — senior HR and L&D professionals — use Perplexity heavily for research. LPI had no presence in Perplexity's citation pool. A structured thought leadership and directory programme over one quarter put them in front of the audience that was already looking for what they do.
Outcome: Featured in Perplexity responses within 10 weeks — now visible at the exact moment senior HR and L&D buyers are building their vendor longlistSummize · UK
Summize had excellent product reviews and customer testimonials — but these weren't in the formats or locations that AI tools cross-reference. The audit identified the gap between their reputation and their AI presence, and a quick earned media sprint closed it, with ChatGPT now recommending them in contract management queries.
Outcome: Named in ChatGPT responses for contract management queries — entering the consideration set of buyers at the highest-intent point in their researchDe Novo Solutions · UK
De Novo had repositioned their offer — but AI tools were still citing their old positioning months later. This is one of the most common and most damaging GEO problems we see. We implemented a systematic old-narrative displacement strategy: updated directories, new third-party citations and structured content — clearing the old story from AI outputs.
Outcome: New positioning reflected in AI within 12 weeks — old narrative no longer undermining sales conversations with buyers who had already researched them on AIYour Company · Ireland or UK
Every audit surprises the client. Sometimes it's complete invisibility. Sometimes it's inaccurate representation. Sometimes it's a competitor being recommended instead of you. The only way to know is to run the prompts. That's what the audit is for.
Book Your Audit Discovery CallPrecision Outreach
GEO builds the long-term pipeline channel. In the meantime, you still have revenue targets to hit. Genivista's Precision Outreach service runs alongside your GEO work — using AI-personalised video and targeted sequencing to open direct conversations with your ideal prospects.
Built on the same commercial clarity that drives the GEO audit. Designed for companies targeting UK, European and international markets. Apollo-powered targeting, Sendspark-personalised video, accountable metrics.
Ask About Precision OutreachSendspark-powered personalised video sequences that create genuine relevance at scale — not generic mail merges with a first name.
We define who you're actually trying to reach, what they care about and what gets them to take the first meeting.
Precise intent-based targeting, fixed deliverables and honest reporting. If it's not working, you'll know — and we'll tell you why.
Outreach messaging mirrors the clarity work from your GEO audit — consistent story, consistent commercial positioning across every touchpoint.
Insights
GEO (Generative Engine Optimisation) is the practice of ensuring your company appears — accurately and credibly — when someone asks an AI tool a question relevant to your business. It is not an evolution of SEO. It is a different discipline with different mechanics, different signals and different commercial implications.
When a buyer types "who are the leading compliance consultancies in Dublin?" into ChatGPT, the AI generates a direct answer. It does not show ten blue links and let the user decide. It names companies, describes them briefly and — often — recommends one or two. Your company is either in that answer or it is not. GEO is the work of ensuring you are in it, described accurately and positioned credibly against competitors.
This is the finding that surprises most of our clients: a site with strong Google rankings can be entirely invisible to AI tools. The reason is that AI tools are not ranking pages — they are synthesising answers. The signals they use are fundamentally different from Google's ranking signals.
AI tools are looking for three things: entity clarity (a consistent understanding of what your company is and does), content that answers questions (declarative, problem-led language rather than keyword-optimised copy), and credible third-party validation (external sources that confirm what you say about yourself). None of these are what traditional SEO optimises for.
| Factor | SEO | GEO |
|---|---|---|
| Optimises for | Google search rankings | AI-generated answers |
| Primary signal | Links, keywords, technical setup | Entity clarity, content answers, third-party validation |
| Output format | Page ranking on a results list | Named in an AI-generated answer |
| User behaviour | User chooses from a list | AI makes the recommendation |
| Does the other benefit? | Good SEO does not reliably produce GEO visibility | Good GEO tends to reinforce SEO |
Both matter — but the balance is shifting. The proportion of queries that end in an AI-generated answer rather than a list of links has grown substantially. For research-led queries of the type B2B buyers make, AI-generated answers are now the norm, not the exception. A company's AI presence is already part of its commercial proposition, whether it has been built intentionally or not.
The companies treating GEO as a priority now are building an asset that compounds. The longer the delay, the harder it becomes to displace a competitor that has already established AI presence.
Also in Insights
Neil Harte · May 2026 · 5 min read
Which AI answer engine are your buyers actually using?The four major AI platforms serve very different buyer audiences. Understanding which one your buyers use is the most important question in GEO strategy.
Common Questions
Everything you want to know about GEO, AEO and how Genivista works — answered the way we talk to every client.
GEO stands for Generative Engine Optimisation. It ensures your company is recommended when someone asks an AI tool a question relevant to your business — on ChatGPT, Claude, Gemini or Perplexity.
Unlike Google, where you can appear on page two, AI answer engines give one answer. Either you're in it, or you're not. The shift is happening now across every sector — consumer, professional services, financial services, medtech, technology. If someone making a buying decision uses AI to research your space, your AI presence is part of your commercial proposition.
No. SEO optimises for Google rankings. GEO optimises for AI recommendations. The mechanisms are fundamentally different — AI tools don't just count links or keywords. They evaluate whether your content clearly explains what problems you solve and whether credible third parties validate that.
An SEO-optimised site can be completely invisible to AI. We see this in almost every audit. That said, good GEO work tends to reinforce SEO — clear content and earned authority help both.
Yes — and in Ireland's medical devices sector, particularly so. Procurement leads, clinical advisors and health system consultants building vendor shortlists increasingly use AI research tools as a first filter. The sales cycle in medtech is long and compliance-sensitive — which means the AI narrative about your company has more time to influence the decision, and a wrong or absent description does more damage than in a faster-moving sector. A consultant building a recommendation, an analyst writing a report, or a procurement manager shortlisting vendors will often run AI queries before picking up the phone.
For regulated industries, Perplexity is particularly important — it's used heavily by the kind of educated, research-oriented buyers who work in these sectors, and it has the highest citation accuracy of any major AI platform.
We build a structured set of prompts — the actual questions your buyers are likely asking AI tools. We run these across ChatGPT, Claude, Gemini and Perplexity and record what each AI says. We also do a technical review of your website's AI accessibility, your content clarity, and your third-party presence.
You get a plain-English report — colour-coded, prioritised, written for a CEO or Sales Director. We walk through it on a call. The whole process takes 10–15 working days.
Almost certainly yes. Your SEO agency was hired to optimise for how Google ranks content. Most SEO agencies don't yet have a systematic approach to GEO — it's a different discipline, different signals, different logic.
The Genivista audit validates whether the work your SEO agency is doing translates into AI visibility — or whether there's a gap. We don't compete with your SEO agency. We tell you if their work is working in the places that increasingly matter.
Technical fixes — like unblocking AI crawlers or correcting structured data — can appear in AI outputs within 4–8 weeks. Content improvements take 6–12 weeks. Building earned media authority takes 3–6 months.
GEO is not a quick-fix channel. But the compounding effect is real — brands that build AI presence early find it increasingly difficult for competitors to displace them. In the Irish and UK markets, most companies haven't started yet. That's a genuine first-mover window.
Very possibly yes — and this is one of the most common and most commercially damaging GEO problems we see. AI models are trained on historical data and real-time engines weight established content. If your old positioning is well-documented across the web, it takes active work to displace it.
The solution is a systematic displacement strategy: update all directories and listings immediately, publish new third-party content that reflects the new positioning, submit to Bing Webmaster Tools, and update LinkedIn thoroughly. We can manage this process for you. Timeline to clear old positioning: typically 8–12 weeks for real-time engines.
Four times a year, we re-run 50–100 prompts across the main AI tools. We track your AI presence against the original audit baseline and against 2–3 named competitors. You get a one-page plain-English update: what improved, what slipped, what changed in the AI landscape, and a prioritised list for next quarter. Then a 60-minute call.
Flat quarterly fee. No contract. Cancel any time. The only thing that keeps clients on it is finding it useful.
No. A significant portion of what drives AI visibility is about clarity and configuration — how your content is written, how your website is set up, whether the right signals are in the right places. These are largely one-time fixes, not ongoing spend.
The earned media piece requires some effort but rarely a PR agency. Often it means getting listed in the right directory, contributing to a relevant publication, or updating your presence on a comparison platform. We give you a prioritised list and let you decide what to resource.
Genivista was founded in 2022 specifically around generative AI — the name itself is derived from it. This isn't a marketing agency that added "GEO" to its service list. It was built for this shift.
The founder's background is in sales leadership, not marketing or technology. That means the lens is always commercial: what does this mean for pipeline, revenue and competitive position? We translate AI complexity into commercial decisions. That's the job.
Ready to Find Out?
Fixed fee. Plain-English output. 10–15 working days. No ongoing commitment. No jargon. Professional services, technology, financial services and medical device companies welcome.