Genivista is an independent AI visibility audit practice. We show you exactly what AI says about your business right now — and hand you the plan to fix it. We sell the diagnosis, not the fix: no content writing, no SEO, no retainer. Based in Ireland. Working internationally.
You give us your company name. We show you — live on screen — exactly what ChatGPT, Google's AI and Perplexity currently say about you. No editing. No filters. The unvarnished truth.
Think about how you discovered a restaurant, a hotel, or a contractor recently. Increasingly, you didn't Google it — you asked an AI. Your customers are doing exactly the same thing when they're looking for a business like yours.
The businesses that show up in those AI answers are getting the recommendation. The ones that don't — even very good, very established businesses — are simply invisible at that moment.
This is not a trend. It is already happening. And the businesses that address it now will be far harder to displace than those who address it in 12 months.
A buyer types a question. Google shows ten links. They browse a few, maybe click yours. You're competing for attention in a crowded list.
A buyer asks an AI: "Who should I call about X?" The AI gives them one or two names — based on what it already knows. Either yours is one of them, or it isn't.
The key questionWhen an AI tool is asked about the best businesses in your category — right now, today — is it recommending you? The free Clarity Call call answers that question in 30 minutes.
Almost every AI message aimed at your business has been about productivity — do more, faster, cheaper, inside your operations. Those are promises about the future, and they are hard to pin down. This is not that. This is about how your buyers find you, and it is already happening: the ten blue links are giving way to a single AI answer, Google now answers the question itself before any website loads, and most buyers research with AI before they contact anyone. Not a forecast — this quarter.
Fair enough. We are not here to add another AI project to your list, and we will not ask you to change how you operate. We measure one specific thing — what AI tells a buyer who asks about your business — and show you whether it is winning you work or quietly costing it. That is the entire job.
Often that was the right call. With websites, apps and social media you could wait, watch and catch up — buyers still chose from a list, and a person made the final decision. AI answer engines behave differently. They tend to give one answer, not ten links. If that answer names a competitor and not you, you are not further down the page — you are simply not in the room. And the longer a name sits in that answer, the harder it is to displace. This is the rare case where moving early is genuinely cheaper than catching up later.
Some of the AI conversation is. This part is not a prediction — it is already in your customers' hands. Whether you sell legal advice, precision components, financial planning, building services or software, buyers are asking AI who to call in your sector right now. The only open question is what those tools are saying about you. You can find that out in thirty minutes.
You do not need to be a tech company for any of this to matter. If your buyers do their research before they buy — and almost all of them now do — AI is already part of how they decide who makes the shortlist. Knowing AI is the future is not the same as knowing how to capitalise on it. This is the practical, measurable first step: see where you stand before you decide to do anything at all.
The gap between how a business sees itself and what AI currently says about it is almost always significant. Here is what that typically looks like.
"Our CEO tried it during the call. ChatGPT named three of our competitors. We weren't there at all. We'd been in business fifteen years. It was a genuine shock."— Managing Director · Professional services firm, Dublin
You have seen the play before. An SEO or marketing agency offers a free AI audit. The report always reaches the same conclusion: you need their content package, their link building, their monthly retainer. The audit was never the product. It was the bait.
That is a real problem. A firm whose income comes from selling content will always decide the answer is more content. But more content is rarely the real fix. AI tools recommend the businesses that are clearly described, well regarded, and consistently mentioned in the places they trust — not whoever publishes the most. A diagnosis written by the firm that profits from one particular fix is not a diagnosis. It is a quote.
Genivista is built the other way round. We sell the assessment, and only the assessment. We do not write your blogs, run your SEO, or lock you into a retainer. Because we have nothing to upsell you into, the diagnosis stays honest — and the action plan is one you can hand to your own team, your existing agency, or anyone you choose.
You already accept this logic in one part of your business: security. No serious company asks the firm that built its systems to certify that those same systems are safe. It brings in an independent specialist whose only job is to find the weak points and report back — not to sell the repairs. They charge a set fee, hand over exactly what needs fixing, and leave you to act on it.
Genivista does exactly that for your AI visibility. We check what AI says about your business across the questions your buyers actually ask, show you where competitors are being recommended instead of you, and give you the precise fixes.
The findings are yours, to act on however you choose — in-house or with anyone you like. The one thing we offer afterwards is an optional quarterly follow-up audit: an independent re-check of whether the actions taken are moving the needle, and whether competitors are gaining ground. Measurement, never execution.
Why this is deliberateWe would rather be the deepest specialist in one thing than a diluted agency offering ten. Staying out of execution is what keeps the assessment trusted — and what lets us go deeper than anyone selling you a retainer ever could.
Free, with nothing to sell you into. You give us your company name and your main market — we handle everything else. We run your full report across ChatGPT, Google AI and Perplexity in advance (it takes up to 24 hours), then walk you through it live on screen during the 30-minute call. The AI selects the questions and the competitors automatically. We cannot edit the results. What you see is what your customers see.
Your company name and main market is all we need. 30 minutes. Live on screen. No preparation required.
Book your free Clarity Call →No commitment. Valuable regardless of what you decide next.
The Clarity Call gives you a clear picture of your current AI position — where you appear, how you're described, which competitors AI associates with you, and which sources are driving AI's view of your sector. Most clients have never seen this information before. It is actionable on its own.
Some people want the Clarity Call findings on paper — something to circulate to the board or the marketing team. The Visibility Report is a written, fixed modest-fee report based on your Clarity Call plus an assessment of your website: what AI says about you, where the gaps are, and the priorities to address first.
It is a complete deliverable in its own right. And if you go on to the full Deep Dive, we credit the report fee to your account in full — so it costs you nothing to start here.
The free Clarity Call shows you what AI currently says. The Deep Dive is the full independent diagnostic — up to 100 commercial prompts tracked across the platforms your buyers use — telling you exactly why, and giving you a prioritised plan you own outright.
The free Clarity Call is what AI currently thinks about you — automatically generated, unfiltered, covering the most common buyer questions. It is a read-only view of reality. It is enormously useful on its own.
The Deep Dive is the full independent diagnostic, on a fixed fee. You choose the exact questions to track — up to 100 commercial prompts — the competitors to benchmark against, and the AI platforms most relevant to your buyers. It goes significantly deeper: the specific sources AI is drawing on, and precisely what to do about every gap it finds. You own the output and there is no retainer.
The Clarity Call uses questions that typical buyers ask. The Deep Dive uses the exact questions your buyers ask. We build that question set with you, based on your specific market, your actual competitors, and where your buyers spend their time.
The output is a set of specific, prioritised actions — one for each question tracked. Not a general checklist. Specific instructions: which websites to get listed on, which pages on your site to update and how, which content format is most likely to get you cited. Think of it as a brief your marketing team or agency can act on immediately.
The Deep Dive produces an AI Search Optimisation Plan. It opens with an executive dashboard — your overall presence score across every AI platform tracked, a competitive matrix showing you versus your chosen competitors, and a shortlist of the highest-priority gaps where competitors appear and you don't. From there, it breaks down into a specific action guide for every single question tracked. Each guide tells you the exact sources and directories the AI is drawing on for that question (so you know precisely where to get listed), specific changes to make on your own website pages, and content formatting guidance. Designed to be handed directly to whoever does your marketing and acted on without further explanation.
The action set is written so whoever does your marketing can pick it up and start immediately. No jargon, no dependency on us.
Already have an SEO agency, freelancer or in-house developer? The plan is written to be executed by them. We are independent of delivery — so there is never a conflict, and never a retainer.
We work with you to build a set of questions that reflects exactly how your customers research your category — up to 100 commercial prompts in total. Not the generic questions the Clarity Call uses, but the specific ones that matter most for your business, your geography, and your typical buyer.
For each question tracked, we measure how often your business appears in AI answers across each platform — and where you appear when you do. Are you the first name mentioned, or a footnote? Are you described as the leading option or "one alternative to consider"?
Across all the questions we track, how often does AI mention you compared to your competitors? This is the clearest measure of whether your AI visibility is actually working — and whether it is improving over time.
We identify the exact websites, directories and publications that the AI tools are relying on when they form their view of your category. We show you which of those sources include competitors but not you — those are the highest-priority gaps to close.
For each question, you get a step-by-step guide: which sources to target, which pages on your website to update and how, which content changes will make you more likely to be cited. Not a general list of suggestions — a specific brief for each gap we find.
ChatGPT, Google AI and Perplexity as standard. We add Claude (Anthropic), Google AI Overviews, Bing Copilot or Grok where relevant to your specific buyers. If your ideal customers are primarily enterprise, we weight Claude more heavily. If they are research-driven professionals, Perplexity matters most.
Once you have acted on the Deep Dive — in-house or through third parties — the obvious question is whether it worked. AI moves, and so do your competitors. The optional Quarterly Follow-Up Audit answers both, independently.
Each quarter we re-run your full prompt set across every tracked platform, produce the report, and present it to you in a quarterly management review. Because we are independent of delivery, it is a genuine, unbiased verification — not a progress report written by whoever did the work. Just as importantly, it shows whether your competitors are gaining ground. No contract: take it when it is useful, stop whenever you like.
Different types of buyers tend to use different AI tools when they research. We select the platforms that matter most for your specific audience — not a one-size-fits-all approach.
Close to 900 million people use ChatGPT every week. If a buyer asks an AI tool who to work with, there is a very good chance they are using this one. The starting point for almost every AI visibility conversation.
Google now shows AI-generated answers at the top of search results — above every website, every ad, every organic result. This is the AI layer your customers encounter without even realising it. Being in the Google AI answer is the new "ranking number one".
Analysts, consultants, clinicians and senior buyers often prefer Perplexity because it shows its sources — you can see exactly where the information comes from. Very popular with the type of thorough, detail-oriented buyer found in professional services, medtech and financial services.
A separate layer from Gemini — this is the AI summary box that now appears at the top of Google search results for hundreds of millions of queries every day. If you appear here, you appear before every website in the results, including your competitors' paid ads.
Used by 70% of the Fortune 100 companies. Where procurement teams, technical leads and enterprise buyers evaluate vendors. If you sell to large organisations or are building towards enterprise clients, being cited in Claude is being considered at the level where decisions are made.
Bing Copilot is built into Microsoft Edge and Windows — which means it is the default AI tool for many corporate environments. Getting listed in Bing Webmaster Tools has a higher-than-expected impact on other AI tools too. Grok is growing fast among tech-sector audiences.
AI tools read the internet using automated software called "bots". Many business websites — often accidentally — have settings that block these bots. If AI cannot read your website, it cannot recommend you.
When a person reads your website, they can read between the lines. AI cannot. It looks for clear, explicit statements about what problem you solve and who you solve it for. Most business websites are written for humans — not for AI comprehension.
AI tools do not just read your own website. They check what other credible sources say about you — directories, publications, review sites, industry bodies. If there is nothing out there, or what is out there is outdated, AI has no external reason to trust and recommend you.
The value is not a longer to-do list — it is clarity. An unbiased read on where you actually stand, and on what your competitors are doing, shows you where attention and budget move the needle and, just as usefully, where they do not. Some clients have redirected spend away from ads that drove traffic but no pipeline, towards being recommended at the moment buyers decide. This is not a pitch for more content or SEO. It is a clearer picture. Here is what that looks like.
Strong reputation, strong Google rankings — but completely absent from AI recommendations in their category. Buyers were researching with AI before contacting any firm, and Taxworld simply wasn't in that conversation.
AI was mentioning Maas Precision, but describing it as a general engineering firm rather than a specialist medical device manufacturer. In medical device procurement, being described incorrectly is as damaging as not appearing at all.
Senior HR and L&D professionals — LPI's ideal clients — often use Perplexity when building vendor shortlists. LPI had an excellent reputation but no presence in Perplexity's citations, invisible at the precise moment buyers were deciding who to contact.
Excellent reviews and a genuinely strong product — but the reviews sat in formats and places AI does not draw on. When buyers asked AI about contract management tools, competitors with weaker products were recommended instead.
Significant repositioning had taken place, yet AI was still describing De Novo with its old positioning months later. Buyers arrived pre-briefed by AI with the wrong expectations, creating friction in every sales conversation.
In every engagement the surprise is different — invisibility, an outdated description, a competitor recommended instead. What is consistent is the value: an unbiased picture of where you stand, so you can stop guessing, focus spend on what verifiably works, and grow the right pipeline.
"We'd invested significantly in SEO and assumed our digital presence was solid. The Clarity Call showed ChatGPT didn't mention us once in our own category. Eight weeks after the deep dive, we're being cited. Buyers are arriving pre-aware of what we do — rather than us explaining it from scratch in every first meeting."
"A procurement lead told us they'd researched us on Perplexity before our first meeting and had a question based on our positioning from two years ago. That caught us off guard. After the deep dive, we identified every source maintaining the old story and addressed them. That conversation now goes very differently."
"What surprised us was the speed. Within six weeks we were appearing in responses to the exact questions our ideal clients ask when they're evaluating options. Three of the conversations we had that month came from buyers who said they'd found us recommended by an AI tool. They were already interested before they made contact."
"We were the first firm in our space in Ireland to take AI visibility seriously. A year on, competitors are starting to ask the same questions we were asking then. We're already the answer AI gives to buyers in our market. That is a position we are actively defending and building on."
Neil Harte writes regularly on AI visibility — what it means for business owners, what to do about it, and how the shift from traditional search to AI recommendations is playing out in practice. Plain English. No jargon.
Plenty of firms now offer an AI audit. The difference is not the tool — it is who profits from the conclusion. Here is the model, side by side.
| Agency or SEO audit | Genivista | |
|---|---|---|
| What the audit is for | A lead-in to a retainer pitch | A standalone product — the diagnosis is the deliverable |
| Who profits from the recommendation | The firm that sells the fix | No one — we do not sell the fix |
| Commercial model | Monthly retainer, often locked in | Fixed fee, agreed upfront, no lock-in |
| The usual conclusion | You need more content and more SEO | A specific, prioritised list of what to change |
| Who executes the work | Them, on an ongoing basis | You — in-house, your agency, or any third party |
| What you walk away owning | A dependency | The full action plan, yours to keep |
| Depth of focus | One service among many | A single specialism — nothing else |
Genivista is an independent AI Search Visibility audit practice — based in Ireland, working internationally. We tell B2B companies exactly what AI says about them when a buyer asks, and hand over a precise plan to change it. We sell that assessment, and nothing else: no content, no SEO, no retainer.
The business was founded in 2022 around a single commercial observation. Companies were pouring money into being found on Google while quietly going invisible to a new generation of buyers — buyers who now ask ChatGPT, Claude, Gemini and Perplexity who to call. Those tools were recommending some firms, misdescribing others, and leaving good businesses out of the conversation altogether. Almost no one was measuring it.
The gap was never technical. It was that the people who needed to act — founders, sales leaders, marketers — were being addressed in the language of SEO specialists and developers, by agencies whose answer was always to sell more content. We built Genivista to be the opposite: a commercial lens, and an independent one. Because we do not sell the fix, the diagnosis has no agenda. Keeping assessment separate from delivery is the single decision that makes the verdict worth trusting.
Neil's background is in sales leadership — not marketing, not technology, not SEO. That is a deliberate starting point. The lens at Genivista is always commercial: what does AI visibility mean for pipeline, for competitive position, for the buyer's first impression before a sales conversation even begins? He has worked with professional services firms, technology companies and specialist consultancies across Ireland and the UK.
Connect with Neil on LinkedIn →Genivista is not an SEO agency, a PR firm, or a digital marketing consultancy that has bolted AI onto a service list. We do not write content, run SEO campaigns, build links, or sell retainers. GEO and SEO share some principles — strong content and earned credibility help both — but they are different disciplines, and we stay strictly on the measurement side. The engagement tells you whether your existing SEO investment is producing AI visibility. Often it is not, and the gap is specific and fixable — by whoever you choose to fix it.
Every Genivista engagement is project-based with a defined scope and a clear deliverable. The Deep Dive has a fixed fee — agreed before any work begins, based on the scope we set together. You own everything we produce.
Implementation is yours to run — in-house, with your existing agency, or with any third party. We stay independent of delivery, which is exactly what keeps the assessment objective. We are here to tell you the truth and move you forward, not to make you dependent on us.
Genivista is based in Ireland and has a particular depth of experience in the Irish and UK B2B markets. That geographic focus is a commercial advantage — knowing the directories, publications and industry bodies that AI draws on in these markets makes the Deep Dive more precise. We work with businesses internationally too; the methodology is the same wherever you operate.
You have been sold AI for efficiency. The more urgent shift is what AI already tells your buyers about you — before they ever make contact. And it is happening now.
Most businesses assume that if they rank well on Google, they will appear in AI answers too. They are usually wrong. Here is why — and what to do about it.
ChatGPT, Google's AI, Perplexity, Claude. Different buyers use different tools. Getting this right changes everything about where to focus your AI visibility efforts.
30 minutes. Free. Live on screen. No preparation needed — just your company name.
No retainer. No minimum commitment. Project-based engagement with a clear deliverable. Based in Ireland — working internationally.